Communications of the ACM
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How Alibaba Is sing Bra Sizes to Predict Online Shopping Habits
Ma speaks to reporters and staff in Hangzhou during the final hours of Singles Day.
Credit: Reuters/Stringer
Earlier this summer, a group of data crunchers looking at underwear sales at Alibaba came across a curious trend: women who bought larger bra sizes also tended to spend more (link in Chinese).
From Quartz
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