Communications of the ACM
ACM News
To Lure Young, Movie Theaters Shake, Smell and Spritz
Movies, meet theme park.
Credit: Vijai Singh
Having tried 3-D films, earsplitting sound systems and even alcohol sales in pursuit of younger moviegoers, some theater chains are now installing undulating seats, scent machines and 270-degree screens.
From The New York Times
View Full Article
No entries found