Project Loon aims to develop a network of stratospheric balloons to establish an Internet Wi-Fi hub.
Credit: Marty Melville/Agence France-PresseGetty Images
Google's research arm, Google X, is called the company's Moonshot Factory. One reason the company picked the word "Moonshot" was to remind people to tackle big problems that may well blow up in their faces.
From The New York Times
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