Communications of the ACM
App Aims to Make Cultural Heritage Interesting and Interactive
The European Union-funded TAG CLOUD project has produced a mobile app designed to increase end-user engagement with cultural heritage sites.
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A mobile application designed to increase customer engagement with cultural heritage sites is now available from the European Union-funded TAG CLOUD project.
The COOLTURA app uses mobile features such as geo-location and real-time interaction to provide users with a more personalized cultural experience. Users access and use cultural content from the cloud-based COOLTURA platform. The app is available for smartphones and tablets, and can be integrated with wearable devices, such as the Apple Watch.
"TAG CLOUD uses the cloud to provide an adaptive cultural experience according to user interests, likes, and habits," says project coordinator Maria Fernanda Cabrera-Umpierrez from the Technical University of Madrid in Spain. She says the COOLTURA concept was successfully deployed at three sites, including the monument complex of the Alhambra, and the TAG CLOUD team expects to roll it out to other cultural institutions.
The TAG CLOUD team says another app for discovering, creating, and sharing digital stories related to places, via social media, called Stedr, is not fully ready for market.
The project concludes this month.
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