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Advertising Company Will se Its Billboards To Track Passing Cellphones
Traffic passes the giant animated billboard on the facade of the Marriott Marquis Hotel, in New York's Times Square.
Credit: Richard Drew/AP
Clear Channel Outdoor—one of the largest outdoor advertising companies in the U.S.—is starting a new program called Radar that will use billboards to map real-world habits and behaviors from nearby consumers.
From NPR
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