Communications of the ACM
Smiling During Victory Could Hurt Your Future Chances of Cooperation
A study by the University of Southern California Institute for Creative Technologies found that people who smile when they win a contest raise the likelihood that opponents will be uncooperative in subsequent competitions.
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People who smile when they are victorious in contests raise the odds of opponents being non-cooperative in subsequent competitions, according to a new study from the University of Southern California (USC) Institute for Creative Technologies (ICT) sponsored by the U.S. Army Research Laboratory.
Meanwhile, losers who smiled tended to increase the chances of success going forward.
USC professor Jonathan Gratch says this research aligns with his previous work into how people express these emotional cues and how this data can be applied toward developing artificial intelligence capable of discerning and expressing these same tells.
Gratch and other scientists at the ICT hope to instill value-based assessment within virtual humans and robots using emotional pattern recognition and reaction to form what might be termed intuition or gut-level decision-making.
"We think that emotion is the enemy of reason," Gratch says. "But the truth is that emotion is our way of assigning value to things."
From USC News
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