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The Scant Science Behind Cambridge Analytica's Controversial Marketing Techniques

By Nature
March 29, 2018
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Cambridge Analytica, London — The London offices of political consultancy Cambridge Analytica.

Credit: Chris J. Ratcliffe/Getty

The practices of Cambridge Analytica, a data-analytics firm involved in US President Donald Trump's 2016 election campaign, have made headlines around the world this month.

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