Communications of the ACM
How to Win Friends: It's Not Which Groups You Join, but How Many
Rice University researchers have found the cultivation of online friendships is mainly influenced by the number of groups and organizations a person joins, as opposed to the types of groups.
Credit: razorsharpconsulting.com
Two researchers at Rice University have determined the cultivation of online friendships is mainly influenced by how many groups and organizations a person joins, as opposed to the types of groups.
Rice's Anshumali Shrivastava says, "If a person is looking for friends, they should basically be active in as many communities as possible. And if they want to become friends with a specific person, they should try to be a part of all the groups that person is a part of."
The researchers analyzed six online social networks with millions of members.
Shrivastava's team used hashing to model a simple explanation of friendship formulation. He explained, "The more subcommunities you have, the more they overlap, and the more likely it is that individual members will have more close friendships throughout the organization."
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