Communications of the ACM
Travel Industry Brings Innovative Technology Along for the Ride
Travel and tourism firms increasingly are incorporating technology into their offerings to improve the traveler experience.
Credit: Savioke Inc.
Facing tight competition for traveler dollars and more demanding, better-informed consumers, travel and tourism firms are deploying next-generation technologies such as robots, data analytics, artificial intelligence (AI), and augmented reality to improve the traveler experience.
AI is used to power robot hotel concierges, and the Phocuswright travel research company's Michael Coletta cites AI use for customer profiling, accelerating and reducing security via better identification, and customized services.
Meanwhile, Marriott International is using innovations such as mobile keys that lock and unlock rooms with guests' smartphones, and smart mirrors with touchscreens so guests can book dinner reservations and control lighting and TVs in their suites.
An AI-driven Internet of Things platform deployed by the Carnival cruise line uses digital medallions to provide keyless access to staterooms, enable smart-device ordering, and help guests navigate the ship based on personal needs and preferences.
From The Globe and Mail
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