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Cambridge Analytica Knew How You'd Vote If You Wore Wrangler

By Bloomberg News
November 30, 2018
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Wrangler jeans — Credit: Gianluca Colla/Bloomberg

The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data research firm used the fashion preferences of Facebook Inc. users to help develop the algorithms needed to target them with political messaging.

From Bloomberg News
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