Communications of the ACM
Can a Computer Write a Script? Machine Learning Goes Hollywood
The idea of using machine learning programs to help write scripts and other tasks is becoming increasingly popular in Hollywood.
Credit: Jack Fitzgerald
The idea of using machine learning programs to help write scripts and other tasks is becoming increasingly popular in Hollywood.
Entertainment companies are using the technology to color-correct scenes, identify popular themes in book adaptations, and craft successful marketing campaigns.
In addition, talent agencies are using the technology for suggestions on how to market actors and actresses.
Machine learning can provide vast amounts of data on why certain movies or TV shows work and why others fail.
Last year, the Entertainment Technology Center presented analysis showing correlations between a movie's story structure and how well it performed worldwide at the box office.
For example, films that led with action sequences did more than 13 times better at the box office on average than films that started with memory sequences.
Machine learning can also identify which stories are resonating online, pinpointing specific scenes or characters about which viewers are most passionate.
From Los Angeles Times
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