Communications of the ACM
Coming to Store Shelves: Cameras That Guess Your Age, Sex
Retailers are testing in-store cameras designed to guess shoppers' ages and genders.
Credit: Mark Lennihan/AP
Retailers are testing new in-store cameras designed to guess shoppers' ages and genders, to inform real-time advertisements on store video screens.
At the National Retail Federation trade show earlier this year, Mood Media’s smart shelf attempted to gauge people's emotions as they stood before it, which stores could use to assess reactions to products on shelves or onscreen ads.
Meanwhile, the Kroger supermarket chain is piloting cameras embedded in a price sign above shelves in two stores to guess a shopper's age and gender, while attached screens show ads and discounts.
Proponents say this technology could benefit shoppers by providing them tailored discounts or pointing to products that are on sale, but privacy advocates warn such information could be used intrusively, or in discriminatory practices.
From Associated Press
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