Communications of the ACM
China's Big Brother Casinos Can Spot Who's Most Likely to Lose Big
Casino operators in the Chinese territory of Macao are using advanced technologies to identify which of their customers are likely to lose the most money.
Credit: Sands China
Some of the world's biggest casino operators in the Chinese territory of Macao are using hidden cameras, facial recognition technology, and digitally enabled poker chips and gaming tables to track which of their customers are likely to lose the most money.
The technology works with algorithms that process the way customers behave in a casino to determine their willingness to take risks.
These technologies track and rate every customer, building a massive dataset.
For example, one system uses facial recognition to alert floor managers when a high-value customer walks into the casino or sits at a gaming table, allowing them to send staff immediately to serve that person.
The technology can also help detect any dealer-player collusion to prevent fraud, and tracks the speed and accuracy of dealers as a performance management tool.
From Bloomberg
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