Communications of the ACM
Shopping Centers Exploring Facial Recognition in Brave New World of Retail
U.S. mall owners and retailers are ramping up their use of facial recognition to learn about shoppers' traffic patterns, employees' performance, and consumer responses to displays and marketing.
Credit: Axel Bueckert/Dreamstime.com
U.S. mall owners and retailers are ramping up their use of facial recognition to ascertain shoppers' traffic patterns, employee performance, and consumer response to displays and marketing.
Said Sandy Sigal, CEO of shopping center owner NewMark Merrill, "We definitely at the minimum want features that accurately identify who your customers are, where in the shopping centers they go, and how long they spend there."
Data/intelligence provider Springboard Research sells tracking technology that plugs into security cameras, to anonymously monitor individuals and vehicles in malls.
Meanwhile, Remark Holdings' products allow clients to use facial-recognition data to track down customers and enroll them in loyalty programs.
From The Wall Street Journal
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