Communications of the ACM
Russia's Pizza King Wants to Use the Cloud to Take Over the World
Russian pizza magnate Fyodor Ovchinnikov plans to open 1,000 Dodo Pizza outlets in Europe, Asia, and Africa in the next five years, using a proprietary combination of application software and analytics based in the cloud.
Credit: Elena Chernyshova/Bloomberg
Russian pizza magnate Fyodor Ovchinnikov plans to open 1,000 Dodo Pizza outlets in Europe, Asia, and Africa in the next five years, using a proprietary combination of application software and analytics based in the cloud.
Dodo IS technology enables instant monitoring of cash flows, inventories, and service times at all pizzerias in the network, viewable via a tablet.
Dodo IS' utility includes the ability to automatically generate marketing campaigns for individual franchises when sales fall under a certain threshold.
The company also has drawn attention for what was advertised as the first pizza delivery by drone in 2014, to customers in the central square of the Russian city of Syktyvkar.
"We're a cyborg company,” said Ovchinnikov. "We're half food and half tech. That's our advantage."
From Bloomberg
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