Communications of the ACM
Virtual Try-Ons Replacing Fitting Rooms During the Pandemic
The coronavirus pandemic is reshaping the way Americans shop.
Credit: Eyeconic
The Covid-19 pandemic has spurred consumers to substitute fitting rooms with augmented reality (AR) using their smartphones and computers.
Jewelry brand Kendra Scott is allowing shoppers to try on earrings virtually with their iPhone browsers, while AR provider Zeekit is about to launch the world's largest virtual fitting room, letting shoppers drag hundreds of thousands of clothing items onto photos of themselves.
Zeekit co-founder Yael Vizel said shoppers who use the company's artificial intelligence to try on clothing virtually are five times more likely to buy—and keep—the items.
Some retailers are pursuing contactless fittings in stores, with mall operator Brookfield Properties recently announcing it will add three-dimensional body scanners that can direct consumers to the best-fitting clothing brands and sizes.
Privacy experts worry virtual try-ons leave an exploitable trail of personal and biometric data, and recommend consumers check whether applications are recording this information.
From The Washington Post
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