Communications of the ACM
Does the Shoe Fit? Try It On with Augmented Reality
As the pandemic continues, retailers are increasingly relying on augmented reality to help customers try on products.
Credit: Paul Windle
Retailers are increasingly reliant on augmented reality (AR) technology to help consumers try on products, hoping to virtually recreate the real-world shopping experience during the current pandemic.
Many retailers are using AR offerings from Snapchat parent company Snap, which started adding shopping filters in January, and currently offers AR try-ons for luxury brands.
Some companies have developed AR applications exclusively for trying on products, like sneaker firm Wanna Kicks; others have teamed with retailers to help create AR experiences focused on their items.
Snap in June issued a technical library of tools to help developers recognize and classify objects to generate AR filters for Snapchat.
Retailers using AR hope the virtual try-ons can make product exchanges and returns less likely.
From The New York Times
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Abstracts Copyright © 2020 SmithBucklin, Washington, DC, USA
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