The startup Gather offers a videogame-like format for remote work, supporting virtual two-dimensional workspaces for enterprise clients.
Gather's servers provide an artificial office environment for remote employees' avatars, including interaction via videoconferencing interfaces and collaboration on Web-based documents and applications.
Nearly a dozen startups like Gather are building clientele that includes workers at ride-sharing company Uber, universities, and IBM; customers use these platforms to hold classes and events, and increasingly as an all-day replacement for office work.
The builders and users of these platforms claim they activate place cells in users’ brains, enabling socialization and collaboration based on routines acquired from physical office experience.
From The Wall Street Journal
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