Communications of the ACM
CVS, Walgreens Look for Big Data Reward From Covid-19 Vaccinations
Pharmacy chains are collecting data from customers as they sign up for coronavirus vaccinations.
Credit: Ryan David Brown/The Wall Street Journal
Pharmacy chains including CVS Health, Walmart, and Walgreens-Boots Alliance are collecting data from customers as they sign up for coronavirus vaccinations by enrolling them in patient systems and having them complete profiles in the pharmacies’ customer systems.
For example, anyone receiving a vaccine at Walmart must create a profile in the company's online system, while visitors to Walgreens' website must sign up for a Walgreens account to search for open appointments.
The companies said this data is used to promote their stores and services, customize marketing campaigns, keep consumer communication lines open, and streamline vaccinations and enhance record-keeping, while ensuring that only eligible persons will be immunized.
Being able to connect digitally and compile data on people who would not otherwise patronize the chains can benefit the companies, which are unlikely to profit financially from vaccinating Americans against Covid-19.
From The Wall Street Journal
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Abstracts Copyright © 2021 SmithBucklin, Washington, DC, USA
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