Communications of the ACM
Think You Know the World’s Most Popular Websites? Think Again
Martin Vargic's Map of the Internet is based purely on Web traffic (as measured by the service Alexa).
Credit: Martin Vargic
How do you picture the Internet? As a series of links? As countless servers sitting on racks? As the Google search box? As your Facebook feed?
Designer Martin Vargic sees the internet as something different. He imagines it to look like Earth's own globe from a vintage atlas, full of continents dedicated to topics like news, e-commerce, social media, and pornography. Then inside these continents live countries like CNN and Breitbart, Amazon and Alibaba, Facebook and Twitter, and Pornhub and Xvideos. Their borders are painted boldly in their brand colors, depicting an internet that is going more international by the day.
Vargic released his first Map of the Internet in 2014. But nearly a decade later, he felt it was time for an update. "The landscape of the Internet has changed considerably and the old map became more and more outdated," he says. "At the same time, I improved considerably as an artist and designer, and thought that the Map of the Internet deserved to be revisited, and the concept further explored and realized on an even more ambitious and comprehensive scale."
From Fast Company
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