Newspapers all over the country have been quietly filing antitrust lawsuits against Google and Facebook for the past year, alleging the two firms monopolized the digital ad market for revenue that would otherwise go to local news.
Why it matters: What started as a small-town effort to take a stand against Big Tech has turned into a national movement, with over 200 newspapers involved across dozens of states.
"The intellectual framework for this developed over the last 3-4 years," said Doug Reynolds, managing partner of HD Media, a holding company that owns several West Virginia newspapers, including the Charleston Gazette-Mail.
Reynolds, along with a group of lawyers, filed the first newspaper lawsuit of this kind in January in West Virginia.