Communications of the ACM
Walgreens Replaced Some Fridge Doors with Screens; Some Shoppers Absolutely Hate It
Retailers are eager to add new experiences to their physical stores, but many consumers are not eager to change their habits.
Credit: Henry Brewer
Some customers are furious with Walgreens and other retailers’ replacement of clear fridge and freezer doors with iPad-like screens displaying items within.
The screens use motion sensors and cameras to display the contents of the refrigerated shelves along with prices, and even ads.
Shoppers have expressed annoyance and confusion, especially with the ads.
The University of Georgia's Julio Sevilla said digital screens can add uncertainty and physical obstruction, and he doubts consumers seek novelty when shopping for groceries.
Walgreens has deployed the digital screens at thousands of its U.S. outlets, while Kroger, CVS, GetGo convenience stores, and Chevron gas stations are launching their own tests of the screens.
From CNN Business
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