Communications of the ACM
Google Using AI to Update Business Hours on Google Maps
Google also says it’s piloting another use of AI in Maps to help keep speed limits up to date.
Credit: Alex Castro/The Verge
Google has shared how it's using artificial intelligence, including its restaurant-calling Duplex tech, to try and keep business hours up to date on Google Maps. The company says that if it is confident enough in the AI's prediction of what a business's hours should be, it will update the information in Maps.
In a blog post, Google outlines the various factors its AI analyzes to determine whether it should do these updates. First, it looks at when the business profile was last updated, other similar shops' hours, and Popular Times data to decide how likely it is that the hours are incorrect. For example: if Google sees that a lot of people visit the shop when it's supposedly closed, that may be a red flag.
Google's post says that its AI looks at even more data if it determines the hours should be updated. It'll take into account information from the business's website and can even scrape street view images (which may show business hours signs) to try and figure out when the business is open. Google says it'll also check with actual humans, including Google Maps users and business owners, to verify the AI's predictions — the company says it will even use Duplex in some countries to ask businesses about their hours directly.
From The Verge
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