Communications of the ACM
The Avatars Wear Prada
As technology changes, the ability to dress your avatar may change.
Credit: Meta
So that's it.
Last October, after Mark Zuckerberg had unveiled his vision for the new Meta (formerly Facebook) and the amazing future that awaited in Web 3.0, and been roundly teased for his decision to do so via an avatar wearing exactly the same thing Mr. Zuckerberg wears in his everyday life — this, in a world of infinite possibility! — Meta picked up on the problem and threw down a gauntlet of sorts.
"Hey, Balenciaga," the company tweeted, "What's the dress code in the metaverse?"
This week Balenciaga responded, along with Prada and Thom Browne, courtesy of Meta's new avatar fashion store, which began a rollout to users in the United States, Canada, Thailand and Mexico. Though the social media company had offered a variety of free (and generic) outfits for avatars used on Facebook, Instagram and Messenger, this is the first time it has enlisted named designers to create looks-for-purchase for virtual selves.
And the answer is … a red Balenciaga logo hoodie.
From The New York Times
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