Communications of the ACM
Pantone's 2023 Color of the Year Is 'Viva Magenta'
Working with the AI tool Midjourney, Pantone is leveraging magenta to explore a "Magentaverse" ecosystem, which will include immersive experiences in the color world in partnership with interactive art exhibition company ARTECHOUSE.
Credit: Huge
Pantone's 2023 color of the year is a "a carmine red," made in conjunction with an AI tool, named Viva Magenta. Per a press release, it is "an unconventional shade for an unconventional time."
The hue is as exuberant as the feeling of coming "back outside" post-lockdown, which even Beyoncé sang in this year's chart-topping hit "Break My Soul." It's inspired by cochineal, a precious dye that typically comes from a scale insect. But more than being unique in getting its inspiration from critters, Pantone's 2023 color of the year is different than all the rest in a major way: It's metaverse-ready.
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