Communications of the ACM
Star Pitchers in a Duel? Tickets Will Cost More
Noah Berger for The New York Times
When the San Francisco Giants noticed a sudden surge in ticket sales for the team’s Memorial Day game with the Colorado Rockies, they did something seemingly more befitting a ticket broker than a professional baseball team: they raised their prices.
It is usually a challenge to fill the stadium on Memorial Day, said Russ Stanley, the team’s vice president for ticket sales and services. But demand jumped when it became clear that the team’s ace pitcher, Tim Lincecum, would face the Rockies’ star Ubaldo Jimenez. The team ended up charging as much as $25 for a ticket that had been $17 before the pitching lineup was set.
Even with the price increase, the Giants sold 10,000 tickets in the weekend leading to the game, and the stadium was sold out to watch Jimenez and the Rockies beat the home team, 4-0.
From The New York Times
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