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Tech Guilt: 5 'persuasive' Technologies to Help You Be Good
Information is power, but does information—by itself—actually make people change their behavior?
Not often, says BJ Fogg, director of the Persuasive Technology Lab at Stanford University.
"For all the discussion and hype about living in environmentally friendly ways, few people are seeing information and then changing their behavior based on that information," he said. "They've got many other things to worry about in their lives that are much more urgent than 'Let me figure out how to stop driving to work.'"
So is all hope lost? Not exactly. A host of gadgets and Web apps aim, essentially, to guilt and peer pressure us into being better people—in spurts.
From CNN
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