Communications of the ACM
Pew Study: We've Got Phone Apps, But Not All of S Are sing Them
Thirty-five percent of adults in the United States have "apps," or software programs on their cell phones now, but only 24 percent of them are actually using them; 11 percent of cell owners "are not sure if their phone is equipped with apps," according to a new study.
"As with the apps-using population as a whole, downloaders are younger, more educated, and disproportionately male when compared with the total U.S. adult population," according to surveys done by the Pew Research Center’s Internet & American Life Project and The Nielsen Company for the report, "The Rise of Apps Culture."
"An apps culture is clearly emerging among some cell phone users, particularly men and young adults," said Kristen Purcell, Pew Internet Project associate director of research. "Still, it is clear that this is the early stage of adoption when many cell owners do not know what their phone can do. The apps market seems somewhat ahead of a majority of adult cell phone users."
From MSNBC
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