Communications of the ACM
The Big Promise of Big Data: What You Need to Know Today
In the never-ending quest for a competitive advantage, organizations are turning to large repositories of corporate and external data to uncover trends, statistics, and other actionable information to help decide on their next move. Those data sets, along with their associated tools, platforms, and analytics, are often referred to as "Big Data," a term that is gaining popularity among technologists and executives alike.
Although decision-makers have realized there's value in Big Data, getting to that value has remained elusive in most businesses. That's where IT can help, creating services that empower researchers to delve through large data stores to perform analytics and discover important trends. In other words, IT will prove to be the catalyst that delivers on the promise of Big Data.
Big Data has already proved its importance and value in several areas. Organizations such as the U.S. National Oceanic and Atmospheric Administration (NOAA), U.S. National Aeronautics and Space Administration (NASA), several pharmaceutical companies, and numerous energy companies have amassed huge amounts of data and now leverage Big Data technologies on a daily basis to extract value from them.
From InfoWorld
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