Communications of the ACM
Student Creates Anti-Counterfeit Software
HCM City National University student Nguyen Kim Hoang Nhu has developed 1.1trieu.com, a program that can help people avoid accidentally purchasing counterfeit products. Nhu began working on the software by studying commonly copied products such as calculators, telephones, motorcycles, gas cookers, and cleaning products. She generated a list of more than 30 product categories with information about prices, characteristics, uses, and retail agents.
The program's interface resembles an online shopping Web site. Manufacturers register to display their products and customers can order the items they want.
"I believe that software displaying goods with information to help consumers distinguish between products is one of the best ways for businesses to promote their brands as well as strengthen their images in the market," Nhu says. "Information about products must be acquired and frequently updated from original manufacturers and their authorized distributors, who are the most reliable sources of information."
From Viet Nam News
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