Communications of the ACM
ACM Opinion
Yes, Google Really Should Worry About Facebook
The algorithm is the key to success. That's how Google replaced Yahoo as the Web's best search engine in 1998. Google became the font of the online world's information by both finding more information online than any other search engine, and by figuring out what of it was the most important to the Web's users. Google algorithmically connected the Web to people.
From CNET
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