Communications of the ACM
ACM Opinion
Welcome to the Microsoft Store
The Microsoft store in Palo Alto, Calif., looks not unlike an Apple store, but with Windows logos instead of Apple logos.
Credit: Farhad Manjoo/Slate
Three years ago, shortly after Microsoft announced that it would launch its own retail stores, I offered the company some unsolicited advice: Copy Apple "relentlessly, unabashedly, and completely." At the time, Microsoft was still the world's largest technology company.
From Slate
View Full Article
No entries found