Communications of the ACM
ACM Opinion
Name-Brand Genes: Is Our Genetic Makeup What's Next in Personal Branding?
An American flag flies in front of the Supreme Court in Washington on June 27, 2012.
Credit: Alex Brandon - AP
The Supreme Court heard arguments Monday in a case that could decide whether it's possible to patent specific human genes that have been "snipped" out of our DNA and isolated in the laboratory.
From The Washington Post
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