Communications of the ACM
ACM Opinion
How Steve Jobs Turned Technology — And Apple — Into Religion
Credit: Wired
Steve Jobs' Zen master Kobun Chino told him that he "could keep in touch with his spiritual side while running a business." So in true Zen fashion, Jobs avoided thinking of technology and spirituality in dualistic terms. But what really set him apart was his ability to educate the public about personal computing in both practical and mythic ways.
From Wired
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