Communications of the ACM
ACM Opinion
The Creepy, Inescapable Advertisements That Could Define Virtual Reality
When cookie giant Oreo wanted to promote its latest flavors, its marketing heads decided to spice up its traditional TV ads with something not just new, but otherworldly: a virtual-reality-style fly-through of a whimsical, violet-skied fantasyland, where cream filling flows like a river and cookie pieces rocket past the viewer's head.
From The Washington Post
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