Communications of the ACM
Facebook's Calibra Is A Secret Weapon for Monetizing Its New Cryptocurrency
Facebook's announcement of a new cryptocurrency, Libra, and the nonprofit association that will oversee it raises questions about the future of global banking and Facebook's role in it. But behind Facebook's ambitions to create a quasi-nation state ruled by mostly corporate interests is a secret weapon, one the company hopes it can use to create another platform used by billions of people—and generate enormous new revenue streams along the way.
It's called Calibra, and it's a new subsidiary of Facebook the company is launching to build financial services and software on top of the Libra blockchain. At first blush, Calibra resembles a fairly standard payments company—but its tight integration with Facebook's enormous user base could give it a significant advantage over any rivals. Thanks to its proximity to the technical development of Libra, and its ability to leverage WhatsApp, Messenger, and Instagram, Calibra could very well become Facebook's next big thing.
From The Verge
View Full Article
No entries found