Communications of the ACM
ACM Opinion
Why the Title of Your Paper Matters
The best way to get people interested in your work is by choosing a title that clearly and straightforwardly describes what the paper is about and what it shows. Titles do their jobs best when they are simple, readable, and brief.
A busy scientist scanning a list of new articles is unlikely to click beyond the title of most of them to access the full text. For the majority of readers, the title is the message of the paper.
This is why it's so important that titles be succinct, accurate, and balanced in their presentation of the results.
From Nature Human Behaviour
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