Communications of the ACM
ACM Opinion
What Are the Rules for Celebrities Promoting NFTs?
Until there is some enforcement of NFT promotions, celebrities and influencers are not likely to stop hyping up their favored tokens.
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Even if celebrities and other public figures have purchased NFTs personally and are not compensated to promote them, the pyramid-shaped structure of the NFT economy means that trying to persuade others to buy into a particular NFT collection resembles trying to recruit a downline.
Celebrities who push incredibly risky investments deserve careful scrutiny, because regular people who see these promotions deserve to know what they're getting sold.
From Wired
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