Communications of the ACM
Computer Science Has a Marketing Problem
Computer programming has a marketing problem, if you believe what the U.S. National Science Foundation says. The NSF asserts that people like marketers and journalists need computer science skills; in other words computer science is not just for science and technology nerds anymore.
The marketing problem for Scratch and computer programming is trying to sell computer science to groups of people (marketers, journalists, history teachers) who traditionally want nothing to do with computer programming. All the talk about developing logic and critical thinking skills won’t convince the people who need convincing.
In his Scratch tutorial, Michael Badger offers his perspective on the marketing nuances affecting computer science.
From Scratch Beginner's Guide
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