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How Facebook Designs the 'perfect Empty Vessel' For Your Mind

By The Atlantic
May 3, 2013
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Russ Maschmeyer, Facebook — Russ Maschmeyer.

Credit: Alexis Madrigal

One day in March, I was sitting across from Facebook's design director, Kate Aronowitz, at 1 Hacker Way in Menlo Park when she told me, "It takes a lot of work to create the perfect empty vessel."

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