Communications of the ACM
ACM Opinion
Q&a: How Amazon Thinks It Can Get You to Hit 'buy' In 2 Seconds or Less
An image-recognition feature on its iPhone app will help Amazon achieve faster purchases.
Credit: Amazon
Amazon's recently released mobile app came with a new feature that's meant to make you buy your entire shopping list with as few clicks as possible.
Sam Hall, Amazon's vice president of Mobile, talks about speeding up the purchase process in the name of getting users to buy things as quickly as possible.
From CNet
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