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Apple Ceo Tim Cook: 'privacy Is a Fundamental Human Right'


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Tim Cook, Apple

"We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in," says Apple CEO Tim Cook, shown here at the NPR offices in Washington, D.C., on Thursday.

Credit: Ariel Zambelich/NPR

Apple has long touted the power and design of its devices, but recently the world's most valuable company has been emphasizing another feature: privacy.

From NPR
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