Communications of the ACM
ACM Opinion
Navigating Digital Disruption
"Disruption is nothing new," says Michael Lenox of the Darden School of Business."In fact, it's a natural product of market economies."
Digital technologies are transforming businesses and industries in profound, new ways. As innovative startups drive disruption, incumbent firms are forced to face up to the challenges wrought by digitization. Darden Professor Michael Lenox shares his insights on helping them stay relevant.
From University of Virginia
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