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dateMore Than a Year Ago
subjectManagement
author Kirill Levchenko

Spamalytics: An Empirical Analysis of Spam Marketing Conversion
From Communications of the ACM

Spamalytics: An Empirical Analysis of Spam Marketing Conversion

We all receive spam advertisements, but few of us have encountered a person who admits to following through on an offer and making a purchase. And yet, the relentlessness...
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