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PARC Wants to Reinvent the Internet
From The Eponymous Pickle

PARC Wants to Reinvent the Internet

Is this a really novel approach?   Always respected  PARC's views, in the early days of enterprise innovation we met with them many times.

Multiple Person Interaction for Design
From The Eponymous Pickle

Multiple Person Interaction for Design

Images Changing your Behavior.  It has been done in the form of advertising for a long time. How does this work when there are multiple people interacting?  WeMicrosoft's...

Anonymizing Data Protecting Privacy
From The Eponymous Pickle

Anonymizing Data Protecting Privacy

Does Anonymizing Data Help Protect Customers' Privacy?    When we looked at this we also suspected not, so were even often more careful by statistically generating...

Infographical Data Journalism
From The Eponymous Pickle

Infographical Data Journalism

Data is the new journalism?  I am always skeptical of the term infographics.   Information should be precise, clear, objective and of value.   Anything that emphasises...

Trend Hunt on The Periphery
From The Eponymous Pickle

Trend Hunt on The Periphery

In the HBR Voices:   Thoughtful statement.  " ... One of the challenges facing market leaders is that transformational trends are only obvious when it is too late...

P&G Wins at Social Gaming
From The Eponymous Pickle

P&G Wins at Social Gaming

A good case study of social gaming: P&G's Bounty Picks up Fans From Social GamingGames Grow as Ad Medium; Brands Play Starring Role.Procter & Gamble's Bounty is...

Robot Love
From The Eponymous Pickle

Robot Love

The Japanese have always been interested in companion and help-mate robotics.  Their aging population gives an urgency to that context.   Here an article on some...

Blooms In-Store 3GTV
From The Eponymous Pickle

Blooms In-Store 3GTV

Another example of in-store TV networks to leverage the location of shoppers to their brand choices.  This area, which we studied in depth, continues to evolveCPG...

Documentary about P&G on July 7
From The Eponymous Pickle

Documentary about P&G on July 7

Just Received this, of interest to those intrigued by the historical survival of large comapnies:We wanted to let you know that on July 7th, CNBC will air an original...

Limits of Big Data
From The Eponymous Pickle

Limits of Big Data

Predictive analytics does not predict exactly, no matter how big the data set is.  It is an extension of statistical modeling in most cases, especially when human...

End of Wallet by 2015
From The Eponymous Pickle

End of Wallet by 2015

Paypal, notable online payment facilitator, predicts the end of the old leather wallet by around 2015.

Zero Moment of Truth: ZMOT and a Free EBook
From The Eponymous Pickle

Zero Moment of Truth: ZMOT and a Free EBook

ZMOT was a concept we often discussed in the enterprise.  Google also uses the concept, only slightly differently.  See more in a post in their consumer package...

Social Search and Bing
From The Eponymous Pickle

Social Search and Bing

Friend and Colleague Sundar Kadayam has an excellent post on Social Search and Bing.He and his team  at Zakta and Searchteam really understand the complexity  behind...

Cincinnati Wins World Social Media Title
From The Eponymous Pickle

Cincinnati Wins World Social Media Title

This blog comes to you from social media command central just outside of Cincinnati every day.   I was surprised to see that Mashable had given Cinci, my home for...

Google Makes Another Play for the Social Web
From The Eponymous Pickle

Google Makes Another Play for the Social Web

Yes, Google +  is another attempt.    Buzz, the earlier approach has slowed down and I rarely even go there anymore.  There are some good ideas in Google+, in particular...

Time to Sell New Consumers on the Use of the Retail Store
From The Eponymous Pickle

Time to Sell New Consumers on the Use of the Retail Store

Overplayed I think.  There will always be interest in fully contextual, physical retail experiences.  Not to say that there will not be increasing use of new online...

Windows Gets Apps
From The Eponymous Pickle

Windows Gets Apps

App stores are such a great idea. One stop shopping for any kind of software. Nicely categorized for browsing, priced and reviewed. Competitive to keep pricesMuch...

Unilever Makes Mobile Key Marketing Strategy
From The Eponymous Pickle

Unilever Makes Mobile Key Marketing Strategy

Unilever Plans for Mobile Marketing PrimacyUnilever aims to use mobile as its primary marketing channel within ten years, in a strategy that includes covering mobile...

GS1:  The Digital Consumer and Trusted Product Information
From The Eponymous Pickle

GS1: The Digital Consumer and Trusted Product Information

Tomorrow!GS1 MobileCom/B2C Day 2011 What is it? GS1 MobileCom/B2C Day 2011 is global event to understand thegrowing potential of mobile commerce and digital business...

Amazon Sells ads Everwhere
From The Eponymous Pickle

Amazon Sells ads Everwhere

Amazon has started an ad network where you can sell ads to just about everything, anywhere. A clever idea. Much more." ... The e-commerce giant has started what...
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