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Keeping Online Reviews Honest


online ratings

Credit: Real Star Property Management LLC

As commerce increasingly moves online, consumers worldwide are relying more and more on online reviews to help them make decisions about products to buy and businesses to patronize.

According to a recent study by BrightLocal (http://selnd.com/1xzy0Xb), 88% of U.S. consumers read online reviews "to determine whether a local business is a good business" at least occasionally—39% do so regularly. Also, 72% say positive reviews lead them to trust a business more, while 88% say that in "the right circumstances," they trust online reviews as much as personal recommendations.


 

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