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Ethnographic research drives IKEA’s global success
From Putting People First

Ethnographic research drives IKEA’s global success

In a long Fortune Magazine article on IKEA’s successful global expansion, author Beth Kowitt devotes quite a few paragraphs to the importance of qualitative, ethnographic...

Presentations online of IEA energy efficiency behaviour workshop
From Putting People First

Presentations online of IEA energy efficiency behaviour workshop

The 11th and 12th of March, the International Energy Agency [IEA] in Paris hosted a workshop on energy efficiency and behaviour in the buildings sector. The goal...

Doctors are now inviting patients to help design their own medical treatment
From Putting People First

Doctors are now inviting patients to help design their own medical treatment

In many hospitals and clinics around the [USA], oncologists and surgeons simply tell cancer patients what treatments they should have, or at least give them strong...

UK report on consumer problems in the mobile phone market
From Putting People First

UK report on consumer problems in the mobile phone market

Calling the shots? is the title of a new Citizens Advice Bureau report that analyses consumer problems in the mobile phone market and explores opportunities for...

Measuring experience
From Putting People First

Measuring experience

Over the summer of 2014, Northstar, in collaboration with the London School of Economics, conducted an ethnographic study at the Royal Academy of Arts, exploring...

Design fiction personas illustrate possible impact of educational tech
From Putting People First

Design fiction personas illustrate possible impact of educational tech

People talk about the future of technology in education as though it’s right around the corner, but most of us get to that corner and see it disappearing around...

Design fiction, not science, hints at the future we actually want
From Putting People First

Design fiction, not science, hints at the future we actually want

The stories we tell ourselves about technology – typically, optimistic ones from would-be innovators, pessimistic ones from their critics – are usually too simple...

Why face-to-face contact matters in our digital age
From Putting People First

Why face-to-face contact matters in our digital age

Psychologist Susan Pinker on the importance of face-to-face contact in our era of disbanded families and virtual connections. “Research shows that people who feel...

The considerations and limitations of feedback as a strategy for behaviour change
From Putting People First

The considerations and limitations of feedback as a strategy for behaviour change

The considerations and limitations of feedback as a strategy for behaviour change Garrath T. Wilsona, Tracy Bhamraa & Debra Lilleya, Loughborough Design School,...

The smartphone society
From Putting People First

The smartphone society

Just as the automobile defined the twentieth century, the smartphone is reshaping how we live and work today. Boston University sociology lecturer Nicole Aschoff...

Research on being “good with money” in Silicon Valley
From Putting People First

Research on being “good with money” in Silicon Valley

FAIR Money, a small research collective consisting of anthropologists and design researchers based in the San Francisco Bay Area, has just published its first report...

Workshop_40/Wild energies: wind, fire and people in movement
From Putting People First

Workshop_40/Wild energies: wind, fire and people in movement

For those in Torino: Workshop_40/Wild energies: wind, fire and people in movement Conducted by Marguerite Kahrl e Marjetica Potrč Friday, March 20 3.30 – 5.30,Workshop_40...

EPIC conference calls for papers and tutorials
From Putting People First

EPIC conference calls for papers and tutorials

EPIC, the premier international gathering on the current and future practice of ethnography and design in the business world, will take place in Sao Paulo, Brazil...

Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years
From Putting People First

Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support...

Nudging and Choice Architecture: Ethical Considerations
From Putting People First

Nudging and Choice Architecture: Ethical Considerations

Nudging and Choice Architecture: Ethical Considerations by Cass R. Sunstein Yale Journal on Regulation January 17, 2015 50 pages Is nudging unethical? Is choice...

The perils of the internet of things
From Putting People First

The perils of the internet of things

In the not so distant future, every object in your life will be online and talking to one another. Although it will transform the way we live and work, Marc Goodman...

The value of design to the public sector
From Putting People First

The value of design to the public sector

Reduced budgets mean innovation in the public sector is vital if our public services are to become more effective and improve the experience for users, argues Anna...

The Addiction Algorithm: An interview with Natasha Dow Schüll
From Putting People First

The Addiction Algorithm: An interview with Natasha Dow Schüll

Natasha Dow Schüll is a cultural anthropologist and associate professor of Science, Technology and Society at MIT. Her first book, Addiction by Design, examines...

From design thinking to ethnographic thinking
From Putting People First

From design thinking to ethnographic thinking

In the broader business world, writes social anthropologist Jay Hasbrouck, design thinking “is already a stale buzzword — a concept that spread widely as a panacea...

Empathy makes you only more egocentric
From Putting People First

Empathy makes you only more egocentric

In a battery of experiments, Imperial College’s Johannes Hattula and his coresearchers Walter Herzog, Darren Dahl, and Sven Reinecke interviewed marketing managers...
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