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Ethnographic stories for market learning
From Putting People First

Ethnographic stories for market learning

The July 2013 issue of the Journal of Marketing (a publication of AMA, the American Marketing Association) describes the results of a comprehensive study (pdf)...

Exploring the use of tablets in educational settings
From Putting People First

Exploring the use of tablets in educational settings

MindShift, a service by KQED and NPR, has published a four-part series to explore the four dimensions of using tablets in educational settings, examining how teachers...

Designing for transparency and the myth of the modern interface
From Putting People First

Designing for transparency and the myth of the modern interface

UX consultant Thomas Wendt argues that the arguments in favor of invisible interfaces are making a few key mistakes, namely: Many are assuming that invisibility...

The UK’s Behavioural Design Lab
From Putting People First

The UK’s Behavioural Design Lab

The UK’s Behavioural Design Lab is a new collaboration between Warwick Business School and the Design Council, uniting behavioural science with design-thinking....

Empowering women with Mobile Money. Enough research to support further investments.
From Putting People First

Empowering women with Mobile Money. Enough research to support further investments.

Hannes Van Rensburg, founder and CEO of Fundamo, a VISA company based in South Africa, writes that there is enough research on empowering women with Mobile Money...

User modes as the raw ingredients of digital experience
From Putting People First

User modes as the raw ingredients of digital experience

The best way to design successful digital products is by understanding how users’ behaviour changes according to their mode, according to MEX. Modes can be defined...

Does big data have us ‘fooled by randomness’?
From Putting People First

Does big data have us ‘fooled by randomness’?

Being surrounded by data makes it easy to see the noise rather than the signal, and the trees rather than the forest, writes Andre Mouton in USA Today. “Nassim...

IBM on user experience design
From Putting People First

IBM on user experience design

IBM believes that all users have the right to an enjoyable experience when using a computer. They have therefore decided to share the knowledge they have acquired...

eBook: Rethinking UX
From Putting People First

eBook: Rethinking UX

Rethinking UX Formats: PDF, EPUB, Kindle (DRM-free) Pages: 62 Language: English Released: August 2013 Publisher: Smashing Magazine GmbH Abstract In “Rethinking...

Exploring customer centricity in financial inclusion
From Putting People First

Exploring customer centricity in financial inclusion

CGAP (a World Bank affiliated but independent policy and research center dedicated to advancing financial access for the world’s poor) has partnered with Janalakshmi...

Social scientists find story in data to attract more customers
From Putting People First

Social scientists find story in data to attract more customers

Social scientists say that tech companies are showing an increased interest in their skills, especially with the rising importance of social networking and big...

What’s lost when everything is recorded
From Putting People First

What’s lost when everything is recorded

Who wouldn’t delight in hearing Lincoln at Gettysburg in the same way we can go back and witness President Obama on the campaign trail? But with so much data capture...

Lessons from monks about designing the technologies of the future
From Putting People First

Lessons from monks about designing the technologies of the future

Our technologies are designed to maximize shareholder profit, and if that means distracting, confusing or aggregating the end-user, then so be it. But another path...

A manifesto to connect experience design with content thinking
From Putting People First

A manifesto to connect experience design with content thinking

Under the title “Content re-framing: A digital disruption survival kit“, Bas Evers and Peter Bogaards have launched a manifesto to connect experience design with...

By Us, For Us: The power of co-design and co-delivery
From Putting People First

By Us, For Us: The power of co-design and co-delivery

At the core of a People Powered Health approach is collective ownership of health and wellbeing. Professionals need to start from the position of not necessarily...

Book: Lean UX
From Putting People First

Book: Lean UX

Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf (Author) and Josh Seiden (Editor) O’Reilly Media February 2013 (Amazon link) “The Lean...

Why a new Golden Age for UI design is around the corner
From Putting People First

Why a new Golden Age for UI design is around the corner

Cliff Kuang writes in Wired how designers are working on their most ambitious challenge yet: weaving the digital world into our everyday lives so seamlessly that...

Adaptive Path’s Guide to experience mapping
From Putting People First

Adaptive Path’s Guide to experience mapping

Customers are increasingly choosing products and services based on the quality of the experiences they have with them. These experiences often break down when they...

An object of journalism: the hyperlink
From Putting People First

An object of journalism: the hyperlink

Juliette de Maeyer kicks off this month’s edition of EthnographyMatters which focuses on Ethnographies of Objects, with a response to two questions posed to her...

To get users to make smarter choices now, show them their future
From Putting People First

To get users to make smarter choices now, show them their future

Design can be used to introduce users to the future now, so they can act in ways that will benefit them in the future, writes Nikki Pfarr, researcher and strategist...
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