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Neuromarketing  Overview
From The Eponymous Pickle

Neuromarketing Overview

In Forbes/ HBS Working Knowledge: Good, short item on the current state of neuromarketing.  Still not clear from this how this is better than or effectively combines...

Testable Ideas vs Good Ideas
From The Eponymous Pickle

Testable Ideas vs Good Ideas

By Michael Schrage in the HBR.  Good point that is rarely directly first considered in innovation.  How do we test this idea?   " ....the successful innovators...

A Discovery Advisor
From The Eponymous Pickle

A Discovery Advisor

A press release of nearly a year ago that I reviewed for a meeting with a client in the last few weeks. What does it mean for a company to do discovery on a combination...

Executive Manager and Machine
From The Eponymous Pickle

Executive Manager and Machine

In McKinsey:  What will AI mean to management, to the executive suite?  A long term question we examined for a long time. They have some interesting points.  It...

DARPA Looking for More Sensing,  Autonomous Drones
From The Eponymous Pickle

DARPA Looking for More Sensing, Autonomous Drones

In CWorld: Implications of more data and the need for methods that can understand sensor  data at high speed and the intelligence to make decisions.  Inspired by...

Did North Korea Really Attack Sony?
From Schneier on Security

Did North Korea Really Attack Sony?

I am deeply skeptical of the FBI's announcement on Friday that North Korea was behind last month's Sony hack. The agency's evidence is tenuous, and I have a hard...

Use Two Factor Authentication
From The Eponymous Pickle

Use Two Factor Authentication

JP Morgan was burned by not implementing it everywhere.  So it is a good time to enable two factor authentication security for passwords.  It is not univsersal...

Manipulating Juries with PowerPoint
From Schneier on Security

Manipulating Juries with PowerPoint

Interesting article on the subconscious visual tricks used to manipulate juries and affect verdicts. In December 2012 the Washington Supreme Court threw out Glasmann's...

North Korea DDoSed Off the Internet
From Schneier on Security

North Korea DDoSed Off the Internet

North Korea has been knocked off the Internet by a distributed denial-of-service (DDoS) attack. Maybe the US did it, and maybe not. This whole incident is a perfect...

Speed of Change
From The Eponymous Pickle

Speed of Change

Braden Kelley makes some good comments on the speed of change in Innovation Excellence,  Statistics on change.   I have wondered if we are ultimately slowing down...

2008 Cyberattack Against Turkish Oil Pipeline
From Schneier on Security

2008 Cyberattack Against Turkish Oil Pipeline

Interesting article talks about the 2008 cyberattack against a Turkish oil pipeline: For western intelligence agencies, the blowout was a watershed event. Hackers...

Is Santa to blame for the surveillance society?
From Wild WebMink

Is Santa to blame for the surveillance society?

Perhaps the reason we are not horrified by the surveillance society is because our parents normalised that behaviour by teaching us about Santa. Santa knows if...

Reinventing Banking – Toby Sterrett of Simple
From Putting People First

Reinventing Banking – Toby Sterrett of Simple

[Video] “Designing Delightful Details for a UI Revolution” by Toby Sterrett at push.conference 2014 Toby Sterrett, Simple’s Director of UX, offers a deep dive on...

Baking Intelligence into the Network
From The Eponymous Pickle

Baking Intelligence into the Network

In CWorld: " ... A well-known problem in the Internet of Things is that many connected devices operate in silos. Your Fitbit doesn't communicate with your NestOne...

From Computational Complexity

Undergraduate Research

I just received the Cornell Math Matters, dedicated to the memory of  Eugene Dynkin who passed away on November 14 at the age of 90. In my freshman year at Cornell...

Ad Spending Falls
From The Eponymous Pickle

Ad Spending Falls

In Adage: " .. Top Ad Spenders Pull Back in Third Quarter ... Internet Display Spending Fell 1.7% as Desktop Page Views Fell  ... Top spender P&G has now posted...

P&G Focuses, Simplifies
From The Eponymous Pickle

P&G Focuses, Simplifies

From the P&G Alumni Network.  Large companies need to simplify and focus on profit." .. The Procter & Gamble Company today announced the sale of its Camay and Zest...

TNS and Headspace Neuromarketing
From The Eponymous Pickle

TNS and Headspace Neuromarketing

Although I had seen TNS mentioning these approaches, here is a direct collaboration.  The approach seems to be a combination of EEG and eyetracking methods" ......

Google Releases Purchase Prediction Tool
From The Eponymous Pickle

Google Releases Purchase Prediction Tool

In Mediapost:   Most interesting idea, especially as it deals with a perhaps unique path to conversion. Very interesting problem from an analytical point of view...

Style of Artificial Intelligence
From The Eponymous Pickle

Style of Artificial Intelligence

A re-look at NumentaNumenta has developed a cohesive theory, core software technology, and numerous applications all based on principles of the neocortex. ThisPreviously...
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