Communications of the ACM
The blog archive provides access to past blog postings from Communications of the ACM and other sources by date.
October 2012
From Putting People First
How to design mental models that create a superior user experience
Leanne Byrom, a freelance UX practitioner and UX lead for Phosphor Digital, writes about the importance of mental models in UX design: Designing something right requires that you completely understand what a person wants to get…
From Putting People First
Mass persuasion, one user at a time
Nir Eyal writes how marketers are increasingly personalizing their products and services to meet their customers’ changing needs, and how customization used in conjunction with powerful persuasion techniques provides new weaponry…
From The Eponymous Pickle
Mapping Ecosystems
In GigaOM: On the value of geographical mapping ecosystems. And why Apple took a risk with it's update of the iPhone maps. Is the move similar to the half-baked delivery of intelligence like that of Siri? I have been involved…
From The Eponymous Pickle
Mind Mapping Tutorial
A reference to a tutorial by Steve Dotto for doing mind mapping. We used it often in the enterprise to define, understand and reference the operations of the business. Sometimes in its more refined form calledconcept mapping…